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A consortium of candy manufactures wants to change the definition of chocolate. The Chocolate Manufacturers Association, whose members include Hershey, Nestle SA and Archer Daniels Midland Co., has a petition before the U.S. Food and Drug Administration to redefine what constitutes chocolate.

When is chocolate no longer chocolate? The answer in my opinion is very simple. Chocolate is no longer chocolate the moment you stop using chocolate.

Are you still following me or have I gone to fast?

The consortium want to make it without the required ingredients of cocoa butter and cocoa solids, using instead artificial sweeteners, milk substitutes and vegetable fats such as hydrogenated and trans fats. Hershey, the largest U.S. candy maker, says that broader labeling is needed to keep up with changing consumer tastes. I’m a consumer, and when I have a craving for chocolate, I expect to eat chocolate.

The Chocolate Manufacturers Association is attempting to change the definition of chocolate to protect themselves from any potential liability. Numerous manufacturing associations have attempted to perform the same switch. Margarine manufactures have attempted to call their product butter, but were turned down. Lobbying groups submit these types of proposals all the time to deceive the consumers.

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